Tag Archives: Hotels

Exploring TripAdvisor Programs: TripConnect Instant Booking and TripConnect CPC

 

Connecting the world of travellers with prospective hotels, inns and B&Bs to formulate their upcoming travel plans, TripAdvisor TripConnect introduced 2 powerful programs of TripConnect CPC (cost per click) and TripConnect Instant Booking. Launched in 2014, both programs quickly became a market favourite for accommodation providers as well as travellers all around the world. TripAdvisor truly believes that both programs will significantly increase monetization, as the travellers all around the world establish a direct relation with the hotel through the trusted medium of TripAdvisor.

However, understanding the difference between both the services can be a little bewildering. Nonetheless, I will help you differentiate between TripConnect CPC (cost per click) and TripConnect Instant Booking and get a hang of both the services.

Explore the TripAdvisor programs to increase hotel revenue

TripConnect Instant Booking

Being one the largest review platform, TripAdvisor enjoys more than 10 million unique visitors on daily basis. Travellers from all over the globe rate, review and now even book travels with the online review giant. The unique feature of Instant Booking allows hoteliers to take advantage of their ‘pay-per-booking commission’ model and enrich their online bookings. Instant Booking offers the traveller opportunity to immediately confirm the booking at your hotel without even leaving the metasearch site of TripAdvisor.

Functions of TripConnect Instant Booking

Along with hotel reviews, the metasearch engine also allows the traveller to compare the real-time rates and availability of your property. Furthermore, the Instant Booking model offers the booker to instantly confirm the hotel booking by clicking on ‘Book on TripAdvisor’ button. Adding to the advantage, TripAdvisors delivers all the guest information to you from the first point on, and you are directly in contact with your guest without any interference of the middle agent.

As the entire concept works around the ‘pay-per-booking model ’, you only pay commission for the confirmed booking. Additionally, the travel giant offers you 2 different commission rates to choose from, 15% commission per booking ensures that you receive half of the bookings received on TripAdvisor. On the other hand, the commission rate of 12% brings in the hotel on 1/4th of the booking through Instant Booking. The remaining booking which are not claimed by your hotels is passed on to the OTAs connected to your hotel with you ultimately paying the OTA commission.

Moreover, the simple yet innovative service of Instant Booking requires no bidding, no deposits and the commission to the company is only paid after the guest stay.

Click here to enrol your property with TripConnect Instant Booking.

TripConnect Cost-Per-Click

Another program introduced by TripAdvisor is the TripConnect Cost-Per-Click (CPC). Similar to Instant Booking, this program also allows travellers to view real time rate and inventory of the property. However, instead of offering the traveller option to book from TripAdvdisor platform, TripConnect CPC offers direct booking to the hotel by redirecting the booker to your hotel’s website.

Functions of TripConnect CPC

Contradicting the Instant Booking plan, the TripConnect CPC program works on ‘cost per click ’programme which requires you to bid the amount you pay per person, visiting your website through TripAdvisor. The hindrance here is that the place of your hotel on the price comparison search bar is determined by the price of your bidding. Thus, the bidding structure gets a little complex here, as the highest bidder is placed on the top of the price comparison search bar as you are once again competing with the might OTAs ( you are connected with) for direct bookings. The CPC model ranks your hotel’s position according to your bidding, and higher your ranking more you get noticed. As soon as the booker clicks on your property’s website link, he is redirected to your hotel’s website to further confirm the booking. In this policy, your hotel is charged for the click regardless if the traveller actually completes the booking or not.

You can refer to TripConnect CPC user guide

You can enroll your property for TripConnect CPC programme from TripConnect website.

Which program is better for your property- TripConnect Instant Booking or Cost-Per-Click?

Through both the programs, TripAdvisor is offering hoteliers a power and low costing platform for gaining a tremendous online exposure. Identifying on you requirements and expectations you can choose either of the programs to increase your online sales or you can benefit immensely by strategizing a combination of both.

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The eZee Connection

eZee is a Premium Partner of TripAdvisor TripConnect and has established a seamless interface between eZee Reservation and TripConnect Instant Booking. As a result, our clients would be able to easily update rates and inventories directly to TripAdvisor and increase hotel revenue by receiving direct bookings from the massive number of travellers visiting TripAdvisor.

This article was originally published on ezeetechnosys.com

Do’s and Don’ts for enhancing online hotel booking conversions

Over the past few years, hoteliers have adapted to various sources to receive maximum hotel bookings. Although various studies suggest that more than 20% of hotel’s revenue is sourced from OTA’s (Online Travel Agents), bookings can come from any where, it could be from online travel giants such as Expedia, TripAdvisor, InstantBooking, hotel’s own website or even the hotel’s Facebook page. Thus, eZee has accumulated few guidelines of do’s and don’t that will help hoteliers receive more booking from the online world.

ezee-tips

Below are a few of things to ‘do’ which will enhance hotel’s online reputation:

blue-check-mark-th  Dazzle your guest with lucrative Visual Content:

To enhance online visibility and increase bookings, let the visitors view exactly what they are booking. With various high definition images and instant gratification of a descriptive video displaying the best features of the property, the guest will be able to easily view the type of room they require. Additionally, visual content will enhance hotel’s visual appeal which will further draw the guest in.

blue-check-mark-th  Accurate and Compelling Room Description:

It is essential that you provide a compelling room description, that will extensively describe the room and amenities offered by the hotel. The detailed room and hotel description will enable the guest to make quick and informed booking decision.

blue-check-mark-th  Optimize room rates and enticing booking packages:

The room rates are the most important information the traveler is looking for. In the very competitive hotel industry, the best way to attract more bookings is to offer the most optimized and competitive room rates and attractive booking packages. Additionally, while describing the packages, use appealing descriptions like the best room with complimentary breakfast instead of simply mentioning hotel room with a continental package.

blue-check-mark-th  Decorate your services and add a little extra:

Appeal to the guest by offering a few complementary add-ons like free WiFi and airport pick up. At times, some travelers who are booking from OTA’s visit the hotel website for to get for information on the hotel. At this stage, you can even draw the guest in by providing enticing deals and packages on booking directly with the hotel.

blue-check-mark-th  Seamless connectivity with distribution channels:

Get a dynamic and robust channel manager that provides 2- way XML connectivity between the channels and hotel’s front-desk. The seamless connectivity will result in efficient distribution and diminish the risk of overbooking. The captivating and swift booking experience will enhance the guest interaction with the hotel and build up the guest relation.

blue-check-mark-th  Target your audience and provide them an exceptional booking experience:

Offer your guest a dynamic and efficient booking engine that is flexible yet simple to use. Every hotel has a specific target demographics, to get the maximum output select a booking engine that offers a variety in GUI, which is alluring to your target audience. Moreover, a smooth and efficient booking experience will further enhance guest loyalty because the guest may not remember the price he paid, but rest assured he will always remember the ease and efficiency he experienced while booking with you.

blue-check-mark-th  Responsive website and mobile friendly booking engine:

As an hotelier, you have to comprehend that the modern traveler is quite tech-savvy and demand the best service on their finger tips. Therefore, it is essential that hotels provide a responsive website, which is compatible with all type of devices and a booking engine which is secure and mobile friendly.

While the above points are things hoteliers can do to boost revenue, there are few issues that can drive the traveler away from booking at your property. Avoiding these issues will ensure you make the most of the online resources and lead to increase in bookings.

Below are few arrangements to avoid to increase online bookings:

avoid in hospitality  Broadcast correct data at right place:

Make sure the information you are publishing is appearing in the appropriate panel. Displaying room description under cancelation policy is not the correct way to go and will simply confuse the booker with chances of him starting to look for other options.

avoid in hospitality  Be direct and transparent about hotel policies:

One of the driving forces to book a room is the easy availability of complete information such as nightly rates or hotel’s terms and conditions should be easily accessible. Transparency in hotel policies like cancelation and refund procedure helps the booker to have faith in the hotel and make the booking readily.

avoid in hospitality  Keep it simple and savvy:

Since travelers can be from any part of the world it is not necessary for all of them to comprehend The English language. Avoid using a lot of jargon or abbreviation while publishing description or policies. (like CXL for cancel or PAX for number of people). keep the language brief and simple to understand.

avoid in hospitality  Shun away from using uncommon symbols and unnecessarily terminologies:

Avoid using infrequent symbols like (•) in the descriptions, rates or policies as they can make it difficult for the booker to understand your content. This can confuse or mislead the booker or may even head them towards abandoning the booking.

avoid in hospitality  Don’t ignore a negative review, instead start engaging with the guest:

According to many hotel industry experts, one should always respond to an online hotel reviews irrespective of it being positive or negative. This will minimize the damage and refurbish hotel’s reputation. Furthermore, hoteliers can even acquire recurring business by responding a review with supplementary discounts or packages for next stay.

Conclusion

While the do’s of the list are essential to attracting guest, the don’t of the list have a pretty critical implications as well. In the midst of the competitive hotel industry, it is vital to stay abreast of the upcoming trends, prioritize strategy and work towards the methods that drive exponential bookings and upsurge hotel revenue.

This article was originally published on ezeetechnosys.com